Hot Seat – Product development for the 2018 Gold Coast Commonwealth Games

While Melbourne may be the sports-capital of Australia, its weather leaves a lot to be desired.
This campaign gave sports fans a taste of what it’s like to enjoy sport in Australia’s favourite holiday destination.

Footy fans enjoyed custom designed Hot Seats – portable, heated seating that gives the feeling of watching sport on the Gold Coast.

While commuters on the way to the game warmed themselves with heated out of home panels along the chilly tram platforms.

The campaign was designed to drive increased awareness in the Melbourne market and was supported by radio, digital and targeted social content.