Advancing Australia

Working with Bengar Productions, we launched a 12 part TV show that was aired nationally on Channel 10 and viewed by over 3 million people.
As the main partner and sponsor, we created a brand TVC that aired in every episode and outperformed rational and emotional benchmarks and improved AGL’s NPS.

AGL Next

The development of AGL Next. Created the strategic framework and visual identity of
AGL’s home of innovation and launched its first major project, an Electric Vehicle subscription service.

AGL Values

Developed and executed several internal campaigns promoting AGL’s values and EVP.
Campaigns were created with little or no budget yet received high engagement and awareness.