The Dulux Mini Make Over was designed to show that with a little bit of love and a bit of effort, you can have amazing results. By simply painting one feature wall in a room, you can change the whole look and feel of your house. What better way to show this than with an experiential event offering mini make overs.
Event Video
In addition to a free make over we also provided sample pots of the feature colours so the people attending the event could give their home a Mini Make Over as well.
Winter Experiential Event
We created a campaign that encouraged consumers to embrace colour in the cold winter months and shed their Winter Blues.
The campaign included an experiential live art event at Flinders Street Station as well as giving away this season’s hottest colours.
It aimed to educate the public at large on how colour can brighten your mood.
Model / artist Jess Bush was engaged to create the live street art which was auctioned off for charity.
Jess’ finished work.
Textures Integrated Campaign
The Dulux Textures Integrated Campaign used print and social media to promote their new outdoor textured paint.
The campaign included a Facebook based promotion that invited people to create their own wall that was worth talking about for the chance to win $5000.
Life Admin Win campaign for Australia Post.