Target: Three Seconds that Revolutionised Retail Social Media Campaign

Target noticed a troubling trend: Sales of women’s wear was in decline. In this day and age, the one-size-fits-all traditional media methods of reaching their customers were not bringing in the results they needed. They needed a new way of effectively reaching their audience. The best way to do that was in the highly personalised and data-rich world of social media.

Recognised at Spikes, AC&E Awards, W3 Awards and Shorty Awards.